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| Similarities Between Christianity And Islam | 3 days ago · In congruence with the increasing prevalence and evolution of social media, numerous studies have highlighted the various delivery and placement methods employed via digital platforms to increase the exposure of gambling advertisements amongst online audiences [34, 36, 38, 45–47, 52]. 2 days ago · Request PDF | A mixed-methods study of American Millennials' views about celebrity endorsement of foods and beverages | More than one-third of . 2 hours ago · Kunkel, T., Funk, D.C., & Lock, D. (). The effect of the league brand on the relationship between the team brand and behavioral intentions: A formative approach examining brand associations and brand relationships. Journal of Sport Management, 31, |
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King of Thailand Allegedly Ruling His Nation From German Ski Resort With a Retinue of Concubines Her alleged jaunt to the island paradise of Koh Samui comes as the country reels under a virulent third wave of the coronavirus, a disastrous vaccine rollout marred by cronyism, a complete shutdown of the pivotal international tourist trade, and a political crisis that has resulted in a jailed anti-monarchy and pro-democracy campaigner being desperately ill after a day hunger strike. Most of the kingdom is tightening travel restrictions and imposing quarantine requirements, but Sirivannavari has been gaily sharing images from the holiday on her private Instagram account, which have been published by subscription newsletter Secret Siam. Sail Rock, between Koh Phangan and Koh Tao, widely regarded as the best dive site in the Gulf of Thailand, has been completely closed to all other boats, with local diving companies told to stay away during her trip. Story continues The behavior is wearyingly familiar to observers of the corrupt Thai royal family: a trip to Phuket and surrounding islands with a large entourage of high-society friends at New Year in caused chaos with fishing boats, ferries, and tourist cruises banned from large swaths of the ocean. The Thai royal family does not typically respond to press inquiries but a request for comment was sent to the Thai embassy in London. The video, which the Thai authorities have never been able to fully suppress, shows his then-wife, Princess Srirasmi, wearing a G-string and feeding cake to the dog as courtiers crawl on the floor around them. Celebrity Brand Congruence
Targeted content that positively frames gambling A number of content analyses highlighted the themes and latent messages that were utilised across a range of gambling advertisements that portray gambling as a desirable, trustworthy and fun activity.
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In relation to casino gambling, a study of UK online casino marketing identified the use of language within advertisements that predominantly orientated positive emotions such as trust and joy [ 34 ]. In-venue casino advertisements were also positively framed. For example, Australian social club casino endorsements were found to portray Celrbrity venues as being accommodating, comfortable and well-equipped [ 35 Celebrity Brand Congruence.
These advertisements often aimed to emphasise better value for money and attempted to accentuate an increased chance of success in relation to the gambling activities they offered.
Potential customers were encouraged to bring their family including children to such establishments due to the availability of non-gambling related amenities provided inside [ 35 ]. This positive framing was also observed within online social Celebrity Brand Congruence free-to-play gambling advertisements in which bright colour schemes and themes associated with glamour and financial success were employed [ 36 ].
Such advertisements were deemed likely to appeal to young people due to the incorporation of cartoon animal characters and novel pop-culture references [ 36 ].
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Additional studies of wagering advertising supported this finding by citing the use of content that contained animations, memes, humour and celebrity endorsement within advertisements that may have particular appeal to children and young people [ 3738 ]. In relation to gendered content, one Swedish study of TV marketing indicated that female casino gamblers were visually overrepresented within potentially targeted advertising content compared to males [ 8 ]. Female-orientated content was also observed in relation to the marketing of UK-based bingo websites [ 39 ]. Bingo was also predominantly portrayed as a benign activity to engage Celebrity Brand Congruence regularly [ 39 ].
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Contrastingly, numerous studies of Celebrity Brand Congruence betting advertising highlighted the male-orientated focus of incorporated content [ 40 — 42 ]. This trend was also observable across other jurisdictions such as the UK and Spain in which televised football betting advertisements were male-dominated and visually combined gambling participation, drinking alcohol and emotionally charged situations such as celebrating a goal and peer bonding [ 4143 ]. A further study conducted by Lopez-Gonzales et al.
In addition, the positive framing of sports betting within UK advertisements may also be facilitated via the use of a dual-persuasive strategy that aims to reduce perceived risks whilst increasing perceptions of increased control. From a broader perspective, the current review revealed a less overt positive framing of gambling by operators who utilised social media to build brand awareness amongst audiences and form positive relationships with customers. Studies conducted in both the UK and Australia highlighted the online posting of less commercial content by operators.
This included posting related news and upcoming events as a means of positively normalising gambling within a broader social context [ 4546 ]. In a qualitative interview study of Australian gambling industry employees, participants Celebrity Brand Congruence sharing stories of customer wins and posting interesting news content with the aim of targeting specific audiences; sometimes this audience included young adults, while on other occasions content was directed towards higher profile social media users for the sake of brand exposure Celebrity Brand Congruence 47 ].]
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