Hofstedes Dimensions Of Globalization Analysis - remarkable
Place Order The advantages of Hofstede cultural dimension Description Assessment — Individual essay words maximum Please read the article and answer all question below. Culture provides a guide or the directions for how we think and behave. Hofstede identified four cultural dimensions that can have a profound impact on the business environment. Individualist cultures place high value on individual achievement and self interest. The United States is an example of an individualistic culture. Hofstedes Dimensions Of Globalization AnalysisA web-based questionnaire was distributed to a sample of European and Asian consumers actively using Alibaba e-commerce platforms.
The conceptual model was validated through a confirmatory factor analysis CFAwhile structural equation modelling SEM was used to empirically test the hypothesized relationships among variables. Results showed how culture significantly influenced website usability and perceived risk in European consumers and, in turn, their intention and behavior.
Differently, culture significantly influenced trust of Asian consumers, as well as their intention and online Hofstedes Dimensions Of Globalization Analysis. With this study, we contribute to the literature on consumer online purchase behavior from a cross-cultural perspective.
As culture emerged among the significant antecedents of mechanisms explaining online purchase behavior, e-tailers should tailor digital marketing strategies according to consumer cultural differences. Introduction LGobalization shopping is a global marketing megatrend Von Briel,making an unlimited range of products and services available for consumers all over the world Pappas et al.
Such a phenomenon has greatly been exacerbated by the COVID pandemic, which forced home the most of consumers permitting them online purchases only Sheth, The leading global e-retailers are Alibaba and Amazon Statista,which were founded in two different countries, China and the United States, respectively. The two companies have also undergone two different internationalization processes. Recent studies determined how consumer perceptions of the trustworthiness of e-commerce platforms Hofstedes Dimensions Of Globalization Analysis differ: for example, Western consumers are more skeptical toward China-based Alibaba than US-based Amazon or Italy-based Yoox Kwak et al. Moreover, there is a higher perceived risk of purchasing counterfeit products on Alibaba, in particular, among Western consumers as opposed to Eastern ones Valarezo et al.
Scholars have pointed out that one of the main reasons underlying this phenomenon is the Hofstedes Dimensions Of Globalization Analysis cultural backgrounds of consumers, as the latter dramatically shapes consumer perceptions Marino et al. Similarly, extant research suggested that customer final purchase decisions are influenced by perceptions of ease of use and risk involved in these platforms Faraoni et al.
E-commerce platforms characterized by safe payment procedures and easily understandable by consumers have indeed a competitive advantage over competitors Zollo et al. However, some research gaps still exist. Indeed, limited research has explored how culture is related to different customer evaluations concerning website usability, trust, and perceived risk. On check this out one hand, the cultural dimension theory has been used at most by international marketing scholars to evaluate the entrance in new markets through physical shops and to develop innovative communication strategies Litvin, To cope with these gaps, we conducted an empirical study adopting a cross-cultural perspective.
In detail, we investigated how cultural elements Dimennsions attitudes toward the use of a specific online platform and customer online purchase intentions. Such an approach allowed us to perform a direct comparison between two different group of Analgsis. Therefore, we contribute to the existing literature on cross-cultural research on online shopping behavior by analyzing the cultural effects of the use of an international e-commerce platform, and if there are any differences in the online purchasing behavior of consumers from different backgrounds.
Specifically, we will shed some lights on the importance of cultural differences on perceived website click, trust, and risk. The remainder of this paper is structured as follows: we provide a literature review on cultural dimensions and online purchase behavior, then we present the hypotheses and variables of the proposed Hofstedes Dimensions Of Globalization Analysis. The following section discusses the results of the structural equation model, which show that culture influences the trust of Asian customers more than the trust of European customers.
Introduction
From that, implications for Analydis and practice are developed. Hofstede identified five universal dimensions of culture power distance, individualism, masculinity, uncertainty avoidance, and long-term orientationwhich are defined as click following: a Power distance refers to social inequality, including the relationship of the individual with authority. High power distance nations include India, China, and Mexico, whereas low power distance nations mainly include Western countries, as in the case of the United States, Australia, and Israel Rinne et al.
Except for Japan, most East Asian countries are ranked lower on masculinity than most of the Western countries Hofstede et al. While East Asian countries score quite similarly on other dimensions, uncertainty avoidance has been suggested as one of the most defining cultural differences among East Asians.
For example, the uncertainty avoidance index shows that Japan and Taiwan score high on uncertainty Hofstedes Dimensions Of Globalization Analysis while China and Singapore score low Hofstede et al. Usually, indulgence shows higher level in western countries and Oceania, while Globallzation cultures from Asian, African and South America show higher level of restraint.
This notwithstanding, such a dimension had been scarcely used by prevailing literature, and researches including it are mostly in seminal phases Sun et al. Trust represents a social antecedent of online shopping adoption, therefore e-tailers should build their websites in order to communicate trust to users Gefen et al. According to Chen and Dibbkey dimensions that affect website trust include usability, security and privacy assurance, and product information quality.]
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