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A Rhetorical Analysis Of The Incredible Hulk A Rhetorical Analysis Of The Incredible Hulk

Go to: Abstract This research examines the mobilization of populist rhetoric of the Finns Party election video.

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The multimodal analysis of the production of a populist campaign video demonstrates the construction of social categories and humour through the five steps of collective hate. Two opposing affective—discursive practices — irritation and scorn — place FP voters in subject positions of morally and intellectually inferior fascists, racists, and idiots. The populist message fosters expressions of social anger and polarization between FP supporters and opponents.

Humour entangled with hatred encourages a sense of moral superiority in both groups.

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This study contributes to the current knowledge of mobilizing populist rhetoric and polarization, and responds to the call to broaden analysis of political communication in the field of multimodality. Rooduijn, An external threat e. Most research on populist rhetoric has focused on verbal communication and outlined some common characteristics. Durrheim et al. Our concern is with affective discourses and identities constructed in and by populist rhetoric. Some studies suggest that populist actors increasingly use various Rhtorical of humorous rhetoric to reach different audiences and mainstream their message.

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Humour is generally considered as encompassing distinct modes: satire; sarcasm; irony; ridicule; and entertainment Attardo, However, it is impossible to define these closely related terms. Instead, humour is often approached as a pragmatic phenomenon closely linked to its contextual and rhetorical use Attardo, ; Billig, Billig stresses that humour should be understood in relation to social order and power.

Similarly, in their analysis of Facebook comments about the Roma, Breazu and Machin show that humour can be mixed with frustration, extreme racism, and sexual violence, entertaining and requiring violent ethnic extermination. Mobilizing hatred in populist rhetoric Previous research has thus recognized many rhetorical strategies in the mobilization of populist communication.

However, less is known about when and how it mobilizes hatred and polarizes the public sphere. Its extent is determined by the definition of who belongs in the category, its direction by what it means to be a category member, and its leadership by continue reading definition of who best exemplifies it.

As Pettersson proposes, instead of considering different elements of the model as chronologically following stages or steps, in this article, we approach them as A Rhetorical Analysis Of The Incredible Hulk discourses that are flexibly deployed in the justification of collective hatred.

A Rhetorical Analysis Of The Incredible Hulk

The aim of this article is twofold. The few previous studies e.

A Rhetorical Analysis Of The Incredible Hulk

Arendt et al. To the best of our knowledge, however, no previous discursive study has explored these two sides of the coin.

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We thus hope to contribute to the current knowledge of populist appeal and polarization. Beforethe FP lacked an official English name. Its popularity has increased in each parliamentary election. It gained a major victory inreceiving ]

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